Hot on the heels of a social campaign to promote the dangers of lungworm to pet owners, we created a second phase to the campaign to amplify the message whilst utilising the power of face-to-face communication.
29.7m total audience reached
To garner as much press coverage as possible, we created a doggy-friendly pop-up ‘restaurant’ with a twist. Snails and slugs are primary hosts of the parasite lungworm and widely considered to be a delicacy in France, but should a pooch happen to eat one they could contract the deadly disease.
The activation itself was used as the basis for us to capture content to then use across social channels throughout a sustained campaign period to educate dog owners.
This campaign was timed as a lead into a national television campaign selling a product that offers protection against lungworm.
750% increase in web traffic
During the campaign period, we drove over 3,000 unique visits to the brand’s lungworm page, offering consumers further tips and tricks to make sure their dog is protected the potentially fatal disease.
From those visits, 200 resulted in appointments being booked at a local Vets4Pets practice.