Internal Comms

Leadership Behaviours

Booking.com
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HELP! We need to make our leadership behaviours framework engaging and super user friendly!

We were asked to create a look and feel for this leadership behaviours framework, that was a really comprehensive set of complicated (but pure genius) spreadsheets!! 

Once we’d de-coded the data in the spreadsheets and got an understanding of what the hell it all meant (!) we set to work creating a fun brand for the framework, something colleagues could sign up to be part of to develop their futures. 

Produced as a series of books, we also created a digital version to make the framework more accessible for all colleagues.  Once produced, we created an internal campaign to launch the 'Leadership Expedition’ across the multiple offices of Booking.com.