The B&M Golden Quarter Conference brought together over 800 store managers for a two day conference, which included an immersive supplier exhibition and inspiring business updates, as well as a good old fashioned knees up, officially launched Christmas across the business
A record number of attendees
As the official launch of Christmas within the business, the event had to really deliver creatively and get over 800 people excited about the festive season, in September.
We work tirelessly to ensure that our creative does more than simply look good, and for this event ‘Go Big on Christmas’ worked on multiple levels. It acted as a rallying cry for store managers to take back in store and encourage their teams to deliver. We were able to centre the business messages round our theme; go big on sales, go big on product and go big on customer service. It also gave us a clear directive on how to dress the venue and create an immersive setting in an otherwise sterile environment.
“We’re ready to go BIG on Christmas, thank you for an inspiring event. I’m so proud to be part of the B&M family”
Delegate feedback was overwhelmingly positive and the trading results achieved demonstrated that colleagues really did deliver BIG on Christmas, with a 12.1% increase in LfL sales.